How to Advertise on

InspectApedia.com advertising policies & procedures
- To avoid a conflict of interest, InspectAPedia does not accept direct paid advertising on our website but here we explain how to place content-targeted ads on the InspectAPedia.com website using Google's Targeted Advertising
- Website policy on independence, conflict of interest, paid advertising.
- How to contribute technical articles, criticism, corrections to InspectAPedia.com
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Questions & answers about InspectApedia.com advertising policies & procedures
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InspectAPedia tolerates no conflicts of interest. We have no relationship with advertisers, products, or services discussed at this website.

InspectAPedia.com advertising policy. InspectApedia is an independent publisher of building, environmental, and forensic inspection, diagnosis, and repair information provided free to the public - we have no business nor financial connection with any manufacturer or service provider discussed at our website.

InspectApedia.com Advertising Policies, Procedures, Recommendations

Policy of Permitting No Conflicts of Interest: InspectAPedia tolerates no conflicts of interest. We have no relationship with advertisers, products, or services discussed at this website.

To protect our reader’s trust in finding un-biased, detailed building inspection, diagnosis, and repair information at InspectAPedia.com we do not accept paid advertising from individuals nor from companies. We detail our advertising policy at ADVERTISING POLICY. However companies can target topics or specific article pages at our website through Google's Ad Placement Targeting program which we describe below. Readers should also review our Accuracy & Privacy Policies.

How to Use Google's Ad Site Placement Targeting

You can use Google’s “placement targeting” feature to target ads to appear on specific pages at our website that benefit your company, particularly if your advertisement and product provide services, products, or information that are useful to our readers. we have seen better results for us and for advertisers using this approach than could be obtained by placing single (and more costly) ads fixed on individual website pages.

For example if someone asked about placing an ad on our air conditioning diagnosis/repair topic front-page, we have presently nearly 250 different technical articles on air conditioning online, many of which have higher page-view statistics than the A/C front page.

That’s because search engines take readers to topic-specific articles at our website. You’d get the best return on your advertising dollar by permitting your ads to appear on any of our website pages where your advertisement and services and our website content best match what consumers are looking for.

What is placement targeting?

Placement-Targeted Advertising is defined at

http://adwords.google.com/support/bin/answer.py?hl=en&answer=18265 and also at >
https://www.google.com/adsense/support/bin/answer.py?answer=32856

You can take advantage of the fact that we’ve made all of our website pages containing Google-generated ads are “targetable” by advertisers - Google will place your ads ONLY on pertinent pages to your business – Air Conditioning, for example. Or building electrical system test instruments such as VOMs and DMMs

What Ad Names Known to Google can be Targeted at InspectAPedia.com ?

You can target ads to the InspectAPedia.com website; we recommend that you try Google AdSense generated ads targeted to our website. Google will place your product ads where their algorithms determine they will best perform, or if Google detects that our content or your advertisement and products do not relate, they won't place the ad.

There are also specific named links that can be targeted on each of our web pages.

Targetable Ads at InspectAPedia.com	Ad Features / Description
Top Left Rectangle 336x280	ROS 336 x 280 ABOVE FOLD, TOP LEFT PAGE CORNER RECTANGLE graphics/text. - How to articles on water supply equipment; well pumps and controls; water wells; water quality; water quantity; water testing; water treatment equipment;
Top Left 5-Link	ROS TOP LEFT PAGE CORNER link ads, - Encyclopedia: Building construction, diagnosis, repair + energy conservation, IAQ, allergens, mold, odor, bacteria, health. Tgt: Homeowners, buyers, renters, contractors, trades, inspectors, architects, consultants.
High Banner - First	ROS Top of 2 Banner Positions - ABOVE FOLD 728 x 90 Banner - Encyclopedia: Building construction, diagnosis, repair + energy conservation, IAQ, allergens, mold, odor, bacteria, health. Tgt: Homeowners, buyers, renters, contractors, trades, inspectors, architects, consultants.
High Banner - Second	ROS 2dof 2 Banner Positions - ABOVE FOLD 728 x 90 Banner - Encyclopedia: Building construction, diagnosis, repair + energy conservation, IAQ, allergens, mold, odor, bacteria, health. Tgt: Homeowners, buyers, renters, contractors, trades, inspectors, architects, consultants.
InspectAPedia Top Left Link-1	ROS TOP LEFT CORNER link ads, - Encyclopedia: Building construction, diagnosis, repair + energy conservation, IAQ, allergens, mold, odor, bacteria, health. Tgt: Homeowners, buyers, renters, contractors, trades, inspectors, architects, consultants.
InspectAPedia Top Left Link-2	ROS 2nd TOP LEFT CORNER link ads, - Encyclopedia: Building construction, diagnosis, repair + energy conservation, IAQ, allergens, mold, odor, bacteria, health. Tgt: Homeowners, buyers, renters, contractors, trades, inspectors, architects, consultants.
Page Bottom 5-Link 728x15	ROS end of article 728x15 - Encyclopedia: Building construction, diagnosis, repair: + energy conservation, IAQ, allergens, mold, odors, bacteria, health. Readers: Homeowners, buyers, renters, contractors, trades, inspectors, architects, consultants.

These link types appear on all of our website pages across a wide range of building inspection, diagnosis, and repair topics to which the Google system matches ad topics with website content.

We maintain complete independence from our advertisers, sell no products ourselves, and scrupulously avoid any conflict of interest. we have observed that many products and services advertised at our website provide very useful information or specific products needed by our readers.

How Does an Advertiser Sign up for Targeted Google Ads on InspectAPedia.com web pages?

Here is how to begin an advertising campaign with site-targeted ad placements:

http://adwords.google.com/support/bin/answer.py?answer=87781

Under the Active Campaigns section, under Online Campaigns, be sure to choose "Placement Targeted" instead of "keyword targeted"
When you have defined an ad and reach the screen allowing you to target ad placements, click the "List URL's" button and in the box that opens, enter
InspectAPedia.com
You'll see a list of URL's opening, with InspectAPedia.com at the top of that list.
We would appreciate hearing your views on this matter.

Policy on Sponsored Content at InspectApedia

We do not accept "sponsored content" at InspectApedia. In our view an important distinction between material that a reader can trust to be unbiased and authoritative and sponsored content that risks being an infomercial is made by assuring information appearing at InspectApedia is offered by authors and editors who research the content, including appropriate source citations, and who subject the material to technical and peer review. Source citations and technical reviewers are cited at the end of articles.

To that end we invite further comments & suggestions from readers, both expert and novice.

Contact Us with Website Corrections, Criticism, Content Suggestions

We welcome website content correction, criticism, content suggestions, or actual technical articles and content for InspectAPedia.com and we are happy to give credit to and exchange links with our contributors.

Just Contact Us by email.

Frequently Asked Questions (FAQs)

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Questions & answers or comments about InspectApedia.com's advertising policies & practices..

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Technical Reviewers & References

Related Topics, found near the top of this page suggest articles closely related to this one.

MAKING ELECTRONIC COPIES OF our WEBSITE CONTENTS (such as copying our pages, content from our pages, or our graphics) IS EXPRESSLY PROHIBITED - this website is © protected material, all rights reserved.

Listing submissions are welcome from websites whose content, services, or products are appropriate for our readers. To provide your link exchange information and our link exchange policy see InspectAPedia.com - Directory Listing & Link Exchange Instructions There are no listing fees & no conflicts of interest. We reserve the right to list or not list individuals or companies and to provide notice of consumer compliments or complaints. The design and content found at InspectAPedia.com^® are © Copyright protected, All Rights Reserved. Contents of this website may not be copied in any form. Our main website topics listed at page top and at Related Topics provide in-depth, un-biased, expert information on building defect inspection, diagnosis, & repair.

Books & Articles on Building & Environmental Inspection, Testing, Diagnosis, & Repair

Our recommended books about building & mechanical systems design, inspection, problem diagnosis, and repair, and about indoor environment and IAQ testing, diagnosis, and cleanup are at the InspectAPedia Bookstore. Also see our Book Reviews - InspectAPedia.
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	Free Encyclopedia of Building & Environmental Inspection, Testing, Diagnosis, Repair	Ask a Question or Search InspectAPedia

Free Encyclopedia of Building & Environmental Inspection, Testing, Diagnosis, Repair

Ask a Question or Search InspectAPedia

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