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How to Advertise on InspectAPedia.com TM Enter your search terms Submit search form   Search This Website - InspectAPedia.com

• How to place content-targeted ads on the InspectAPedia.com website using Google's Targeted Advertising
• Website policy on independence, conflict of interest, paid advertising.
• How to contribute technical articles, criticism, corrections to InspectAPedia.com

© Copyright 2008 Daniel Friedman, All Rights Reserved. Information Accuracy & Bias Pledge is at below-left. Use the links at page left to navigate this document or to go to Other Website Topics. Green links at left show where you are in our document & website.

To protect our reader’s trust in finding un-biased, detailed building inspection, diagnosis, and repair information at InspectAPedia.com we do not accept paid advertising from individuals nor from companies. However companies can target pages at our website through Google's Ad Placement Targeting program which we describe below.

Use Google's Ad Site Placement Targeting

You can use Google’s “placement targeting” feature to target ads to appear on specific pages at our website that benefit your company, particularly if your advertisement and product provide services, products, or information that are useful to our readers. We’ve seen better results for us and for advertisers using this approach than could be obtained by placing single (and more costly) ads fixed on individual website pages.

For example if someone asked about placing an ad on our air conditioning diagnosis/repair topic front-page, we have presently nearly 250 different technical articles on air conditioning online, many of which have higher page-view statistics than the A/C front page.

That’s because search engines take readers to topic-specific articles at our website. You’d get the best return on your advertising dollar by permitting your ads to appear on any of our website pages where your advertisement and services and our website content best match what consumers are looking for.

What is placement targeting?

Placement-Targeted Advertising is defined at

http://adwords.google.com/support/bin/answer.py?hl=en&answer=18265 and also at
https://www.google.com/adsense/support/bin/answer.py?answer=32856 

You can take advantage of the fact that we’ve made all of our website pages containing Google-generated ads are “targetable” by advertisers - Google will place your ads ONLY on pertinent pages to your business – Air Conditioning, for example.  Or building electrical system test instruments such as VOMs and DMMs

What Ad Names Known to Google can be Targeted at InspectAPedia.com ?

You can target ads to the InspectAPedia.com website; we recommend that you try Google AdSense generated ads targeted to our website. Google will place your product ads where their algorithms determine they will best perform, or if Google detects that our content or your advertisement and products do not relate, they won't place the ad.

There are also specific named links that can be targeted on each of our web pages.

• AC Page High Banner – above-the-fold page-width text and graphic banner ads on each page
• Top Left 5-Link           -- text-link ads appearing at top left corner each page
• AC Page Center Left Link – Text and graphic ads appearing in a vertical column at page left

These link types appear on all of our website pages across a wide range of building inspection, diagnosis, and repair topics to which the Google system matches ad topics with website content.

We maintain complete independence from our advertisers, sell no products ourselves, and scrupulously avoid any conflict of interest. We have observed that many products and services advertised at our website provide very useful information or specific products needed by our readers.

How Does an Advertiser Sign up for Targeted Google Ads on InspectAPedia.com web pages?

Here is how to begin an advertising campaign with site-targeted ad placements:

http://adwords.google.com/support/bin/answer.py?answer=87781

• Under the Active Campaigns section, under Online Campaigns, be sure to choose "Placement Targeted" instead of "keyword targeted"
• When you have defined an ad and reach the screen allowing you to target ad placements, click the "List URL's" button and in the box that opens, enter
• InspectAPedia.com
• You'll see a list of URL's opening, with InspectAPedia.com at the top of that list.
• We would appreciate hearing your views on this matter.

Contact Us with Website Corrections, Criticism, Content Suggestions

We welcome website content correction, criticism, content suggestions, or actual technical articles and content for InspectAPedia.com and we are happy to give credit to and exchange links with our contributors.

Just Contact Us by email.

Technical Reviewers & References

Particular thanks are due to experts and also consumers who read these articles and suggest corrections, changes, and additions to the material. Content suggestions, technical corrections and content critique are invited for any of the content at our website.

Daniel Friedman - principal author/editor of the InspectAPedia ^TM Website

Thanks to Alan Carson and Bob Dunlop, Carson Dunlop, Associates, Toronto, for permission to use illustrations from their publication, The Illustrated Home which illustrates construction details and building components. Carson Dunlop provides home inspection education, publications, report writing materials, and home inspection services. Alan Carson is a past president of ASHI, the American Society of Home Inspectors.

Critique, contributions wanted: Contact Us to suggest text changes and additions and, if you wish, to receive online listing and credit for that contribution.

Use links at the left of each page to navigate this document or to view other topics at this website. Green links show where you are in our document or website.

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